The Bettr Manifesto
Sorry to burst your bubble.
Single-O doesn’t mean good coffee;
Kopi-O doesn’t mean bad coffee.
The best coffee in the world is fresh coffee.
The one that warms your insides,
And makes you feel like life is good.
Even for that one minute in a crazy day.
Sustainability? Sounds great.
But your reusable cup can’t save the world by themselves,
And straws alone won’t end plastic overuse.
We have charities who run like businesses,
And businesses that do plenty of charity.
We all need to do more.
You can be a do-gooder
Who makes mistakes sometimes.
You can be a vegan
Who thinks about a steak sometimes.
You can still do good, After doing some bad.
Your choice, every time.
The truth is:
Coffee is messy
Because the world is messy.
And the world is messy because
Humans are messy.
But that’s okay.
Because Bettr is a space
where we embrace life, people and coffee
In all its complex, messy beauty.
Welcome to Bettr:
A safe, inclusive space
A space where anyone can grow
A space with no judgement
No airs, no bullsh*t.
It’s a place where social businesses
Can be both 100% good and 100% profitable.
Where the coffee is always
100% unpretentious but 100% delicious
Where everyone can be
100% flawed yet 100% wonderful.
In this world, nothing is 100% perfect,
But everything can be 100% Bettr.