ANNUAL REPORT 2021: LETTER FROM OUR FOUNDER
2021 marked 10 years done Bettr.
And what a year to do it in. In yet another unpredictable year of changing measures, rules and regulations, the Bettr family found some stability in relying on each other and trusting in our resilience and flexibility to roll with the punches.
We continued to give back to our healthcare workers, and collaborated with the I Am campaign to raise funds for cervical cancer awareness and vaccinations in Singapore and Rwanda. Through our 10th Anniversary activities, we embarked on a series of new collaborations, launched new workshops, featured coffees from treasured partners that we've worked with from the beginning, and also expanded our Direct Trade relationships with 3 new partners.
We were also extremely thrilled at finally completing our B Corp recertification with a much improved score of 120.4 points!
The team has gone through firestorms and torrential rains the past 2 years, and it has only strengthened our resolve to focus on continuing to drive financial sustainability while creating social impact through all dimensions of our business.
The toughest steel is forged in the hottest fire, and we are building the foundations of our next decade with this reforged steel.
We are working on some really exciting new things in 2022 and will be rolling these out over the next 2-3 years. Until next year, continue to be safe, healthy and sane.
Pamela Chng on behalf of the Bettr Group
