Pam is a trailblazing entrepreneur dedicated to changing lives through coffee. After spending part of her career in advertising and the digital world, Pam gravitated towards coffee for its ability to present a platform for business and society to interact.
In 2012, she founded Bettr Barista and has led the company to become the first Certified B Corporation in Singapore. Pam is the first Singaporean on the Board of Directors of the global Specialty Coffee Association, and is a passionate problem-solver. Hence was born the Bettr Holistic Training Programme developed around coffee to train and empower communities at risk.
Getting into coffee can mean changing your life. Pam believes that “a simple cup of coffee can bring people together, foster camaraderie, grow communities, and empower.”